Since 2013, rap icon Drake has collaborated heavily with Jordan Brand on multiple projects; including the famous OVO x Air Jordan 12. Ever since the song “Jumpman” debuted on “WATTBA”, it was clear Drake and Jordan Brand were a match made in heaven.
Recent rumors have suggested otherwise, however. Reports have stated Drake is working on cutting ties with Jordan Brand, and moving onto a competitor brand, adidas.
We’ve seen multiple artists work with adidas in the past, most notably Kanye West with Yeezys and Pharell with Human Races. Rumors suggest adidas will allow Drake more creative control over his projects, so we could potentially see a more creative side of the Toronto rapper.
Nothing has been confirmed yet, but it is clear that if adidas continues their collaboration projects, they will have a very successful 2018.